PRIME TIME

At POW Studios, we are broadening the representation of those 50+ on TV, through our events, and on our social platforms. We aim to illuminate the texture and richness of midlife by delving into the diverse experiences of many different women. 

Yes, it turns out that we women can actually keep existing beyond the age of 50. Isn't it incredible? Seriously, though, it seems that many people over 50 are sadly at ill ease with their own bodies and ages in some way. Society depicts 50-something people as if they were already old, not middle-aged. 

We will find delight in women's adventurous spirits—whether channeled into the thrills of love and sex, friendship, fashion, and beauty. We will listen in, discuss over lunch, coffee, or drinks, or at one of our many planned events with incredible guests at incredible locations. These guests will be there to inspire and share their expertise starting in September, to support women grappling with the many issues of getting older: loss, death, strained marriages, changing sexual appetites, and an unease with new social mores.  

From basic discussions about the decision to go grey to frank discussions of physical taboos and the universal challenges of menopause, we will cover it all. There are real benefits to attending our events and joining us at this stage of life: enhanced self-confidence, knowing your own mind, the soul-nourishing connections, and, yes, uproarious fun and laughter to be found in new relationships and existing relationships that have deepened with time. Midlife can also be prime years for professional success and achievement. 

We are going to show how with leading experts and more. There is nothing shocking about being over 50, or being any age really, since one has necessarily already passed through all the preceding ages. We remind women that their identities are not limited to wives, mothers, or romantic interests. 

Aging is just another word for "living," after all—and we all do it in tiny increments, day by day.